What is social listening and why is it important?

4 years ago
Marketing

With this question, your interviewer wants to know what you actually understand about audience research/insight. 

Social listening is a vital component of any marketing strategy. With it, a brand can analyze and respond to what others are actively communicating or discussing about its products/services on various social media platforms. 

Ideally, you should give examples to specify the importance of social listening. 

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Susmita Sah
Susmita Sah
Jan 16, 2022
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