What are attitudes? Describe the elements of attitudes.
Meaning of Attitudes
Attitudes are evaluative statements. They respond one’s feeling either favorably or unfavorably to persons, objects or/and events. In other words, attitudes reflect how one feels about something. For example, when someone says “1 like working in an agricultural farm.”; he is expressing his attitude about his work. Attitudes are not same as values, but the two are interrelated.
Elements of Attitudes
The key elements of attitudes are explained briefly: Cognitive: It is the opinion or belief segment of an attitude.
Affective: It is the emotional or feeling segment of an attitude. Cognitive element sets the stage for the more critical path of an attitude.
Behavioral: It is an intention to behave in a certain way towards someone or something. Hence, in sum one can say that Attitudes are related to the feelings and beliefs of people. Positive attitudes respond to persons, objects or events. Attitudes affect behavior either positively or negatively. Attitudes undergo changes.
